Bay View Bark
A playful brand for your best friend.
Howling for loyalty
Bay View Bark is a specialized doggy day care, focusing on the very best for your furry friend.
Their addition of training sessions to every single day care visit make them the premier choice for dog care services in Milwaukee, & needed a rebrand to visually match their identity.
Bay View Bark is the premiere doggy day care & boarding service in all of Milwaukee. Their focus on ‘smart doggy day care,’ a very specialized & personalized approach to doggy day care is not reflected in their current look & feel.
The current identity is a forgettable type based logo with a silhouette of a dog - a far cry from the premiere dog specialists in all of Milwaukee. BVB is asking for a complete identity makeover.
The brief
The current brand representation lacks memorability, featuring a simplistic logo with a generic dog silhouette. This falls short of capturing the essence of BVB as the leading dog specialists in Milwaukee. Consequently, BVB seeks a comprehensive overhaul of its identity.
Brand discovery
Visual identity development
Logo design
Color palette
Typography
Visual assets
Brand style guide
Print materials
Research & concepting
