Groovy Labs | STEM Based Subscription Service
Yesterday’s aesthetics paired with tomorrow’s exhibit design.
A retro themed brand to inspire the scientists of the future
Groovy Lab in a Box is a subscription box of STEM based learning activities for children from 4-14, with a primary focus on students in grades 3-5. Groovy Lab in a Box has expressed interest in appearing in a trade show to demonstrate their subscription boxes. Toy Fair NY is the “can’t miss toy event of the year” for the $27 billion toy market, a perfect fit for Groovy Lab in a Box.
Below are original, custom builds for Groovy Lab in a Box’s trade show booth, as well as custom promotional materials & limited edition merchandise for their Toy Fair appearance.
The brief
Create an educational & informative demonstration exhibit at the Toy Fair New York trade show for Groovy Lab in a Box, a subscription box of STEM based learning activities for children from 4-14. This exhibit must be able to have direct on site sales as well as promotional merchandise giveaways.
Custom trade show exhibit build
Demonstration & event concepting
Merchandise design
Giveaways & promotional materials
Social media
The apparel
The merch
The giveaways
The exhibit
Maximize space to fit three unique demos tied to an individually themed subscription box.